Getting Leads from Affiliates

Apart from paid advertising and organic channels of acquisition, one of the best ways to get leads is via affiliates.

However, there are challenges when trying to get affiliates to promote your product.

The first challenge is that affilaites only send traffic to you, they do not persuade your leads to buy from you.

When affiliates send traffic, you need to capture that traffic, convert them into leads and then nurture the leads to make them warm.

Warm leads will convert into buyers once you sell your product to them. It involves a sales process. It could be a landing page, sales email, sales video or a live sales webinar.

A lot of people expect that affiliates will do the selling for them, but it is never the case. Affiliates send only the traffic.

But you cannot reward affilaites only for the traffic. If you setup an affiliate system where you are rewarding affiliates for the traffic they send, then there will be a huge problem of fraud. A lot of affiliates will start sending you fake traffic. It could be bot clicks and you will not get an ROI from such clicks.

You can restrict this by paying for leads instead of clicks but even then there is a risk of you getting fake leads. You can add one more layer of protection by rewarding affiliates only when the lead confirms their email ID but it is still not fool proof. It would take much time for a rogue affiliate to setup a bot that will sign up with different fake email IDs from different IPs and also confirm the emails by clicking on the confirmation link.

So what is the soluton.

The solution is to get affiliates to send you the traffic, convert the traffic into leads, nurture the leads, pitch your product to them, generate the sales and then reward them only for the conversions.

So we are solving two problems here:

  1. We are not expect affiliates to sell for us, we are doing the selling for them.
  2. We are not rewarding affilaites for clicks or leads. We are rewarding them only for sales and hence the possibility of fraud is reduced.

How have I implemented this system for my flagship internship program?

You can have a look at it here.

I have launched an affiliate program for my interns to promote my internship program and they will be sending traffic to their unique affiliate link – which is an application form. But I do not reward them for the applicatoins. They get a reward only when the leads convert into a student.

Once the leads convert into a student then the affiliate’s account is credited with the earnings for the referral.

We also have a 30-day hold period before releasing the earnings – just to make sure we prevent any fraudulent activity. It also helps to take care of the refunds and cancellations.

If you want to take it to the next level, you can also give an opportunity for people to create 2nd tier affiliates. Affialites referring other affiliates where the Tier 1 affiliates will earn a small percentage of the earnings generated by the Tier 2 affilaites.

I am working on an affiliate tool myself called Affiliate Today. It is in the Beta stage right now and I have got a few initial customers for it. If you want the tool so that you can generate leads from it, then let me know by replying to this email. I will see if I can onboard you for this tool.

Apart from paid advertising and organic channels of acquisition, one of the best ways to get leads is via affiliates.

However, there are challenges when trying to get affiliates to promote your product.

The first challenge is that affilaites only send traffic to you, they do not persuade your leads to buy from you.

When affiliates send traffic, you need to capture that traffic, convert them into leads and then nurture the leads to make them warm.

Warm leads will convert into buyers once you sell your product to them. It involves a sales process. It could be a landing page, sales email, sales video or a live sales webinar.

A lot of people expect that affiliates will do the selling for them, but it is never the case. Affiliates send only the traffic.

But you cannot reward affilaites only for the traffic. If you setup an affiliate system where you are rewarding affiliates for the traffic they send, then there will be a huge problem of fraud. A lot of affiliates will start sending you fake traffic. It could be bot clicks and you will not get an ROI from such clicks.

You can restrict this by paying for leads instead of clicks but even then there is a risk of you getting fake leads. You can add one more layer of protection by rewarding affiliates only when the lead confirms their email ID but it is still not fool proof. It would take much time for a rogue affiliate to setup a bot that will sign up with different fake email IDs from different IPs and also confirm the emails by clicking on the confirmation link.

So what is the soluton.

The solution is to get affiliates to send you the traffic, convert the traffic into leads, nurture the leads, pitch your product to them, generate the sales and then reward them only for the conversions.

So we are solving two problems here:

  1. We are not expect affiliates to sell for us, we are doing the selling for them.
  2. We are not rewarding affilaites for clicks or leads. We are rewarding them only for sales and hence the possibility of fraud is reduced.

How have I implemented this system for my flagship internship program?

You can have a look at it here.

I have launched an affiliate program for my interns to promote my internship program and they will be sending traffic to their unique affiliate link – which is an application form. But I do not reward them for the applicatoins. They get a reward only when the leads convert into a student.

Once the leads convert into a student then the affiliate’s account is credited with the earnings for the referral.

We also have a 30-day hold period before releasing the earnings – just to make sure we prevent any fraudulent activity. It also helps to take care of the refunds and cancellations.

If you want to take it to the next level, you can also give an opportunity for people to create 2nd tier affiliates. Affialites referring other affiliates where the Tier 1 affiliates will earn a small percentage of the earnings generated by the Tier 2 affilaites.

I am working on an affiliate tool myself called Affiliate Today. It is in the Beta stage right now and I have got a few initial customers for it. If you want the tool so that you can generate leads from it, then let me know by replying to this email. I will see if I can onboard you for this tool.

Apart from paid advertising and organic channels of acquisition, one of the best ways to get leads is via affiliates.

However, there are challenges when trying to get affiliates to promote your product.

The first challenge is that affilaites only send traffic to you, they do not persuade your leads to buy from you.

When affiliates send traffic, you need to capture that traffic, convert them into leads and then nurture the leads to make them warm.

Warm leads will convert into buyers once you sell your product to them. It involves a sales process. It could be a landing page, sales email, sales video or a live sales webinar.

A lot of people expect that affiliates will do the selling for them, but it is never the case. Affiliates send only the traffic.

But you cannot reward affilaites only for the traffic. If you setup an affiliate system where you are rewarding affiliates for the traffic they send, then there will be a huge problem of fraud. A lot of affiliates will start sending you fake traffic. It could be bot clicks and you will not get an ROI from such clicks.

You can restrict this by paying for leads instead of clicks but even then there is a risk of you getting fake leads. You can add one more layer of protection by rewarding affiliates only when the lead confirms their email ID but it is still not fool proof. It would take much time for a rogue affiliate to setup a bot that will sign up with different fake email IDs from different IPs and also confirm the emails by clicking on the confirmation link.

So what is the soluton.

The solution is to get affiliates to send you the traffic, convert the traffic into leads, nurture the leads, pitch your product to them, generate the sales and then reward them only for the conversions.

So we are solving two problems here:

  1. We are not expect affiliates to sell for us, we are doing the selling for them.
  2. We are not rewarding affilaites for clicks or leads. We are rewarding them only for sales and hence the possibility of fraud is reduced.

How have I implemented this system for my flagship internship program?

You can have a look at it here.

I have launched an affiliate program for my interns to promote my internship program and they will be sending traffic to their unique affiliate link – which is an application form. But I do not reward them for the applicatoins. They get a reward only when the leads convert into a student.

Once the leads convert into a student then the affiliate’s account is credited with the earnings for the referral.

We also have a 30-day hold period before releasing the earnings – just to make sure we prevent any fraudulent activity. It also helps to take care of the refunds and cancellations.

If you want to take it to the next level, you can also give an opportunity for people to create 2nd tier affiliates. Affialites referring other affiliates where the Tier 1 affiliates will earn a small percentage of the earnings generated by the Tier 2 affilaites.

I am working on an affiliate tool myself called Affiliate Today. It is in the Beta stage right now and I have got a few initial customers for it. If you want the tool so that you can generate leads from it, then let me know by replying to this email. I will see if I can onboard you for this tool.

Apart from paid advertising and organic channels of acquisition, one of the best ways to get leads is via affiliates.

However, there are challenges when trying to get affiliates to promote your product.

The first challenge is that affilaites only send traffic to you, they do not persuade your leads to buy from you.

When affiliates send traffic, you need to capture that traffic, convert them into leads and then nurture the leads to make them warm.

Warm leads will convert into buyers once you sell your product to them. It involves a sales process. It could be a landing page, sales email, sales video or a live sales webinar.

A lot of people expect that affiliates will do the selling for them, but it is never the case. Affiliates send only the traffic.

But you cannot reward affilaites only for the traffic. If you setup an affiliate system where you are rewarding affiliates for the traffic they send, then there will be a huge problem of fraud. A lot of affiliates will start sending you fake traffic. It could be bot clicks and you will not get an ROI from such clicks.

You can restrict this by paying for leads instead of clicks but even then there is a risk of you getting fake leads. You can add one more layer of protection by rewarding affiliates only when the lead confirms their email ID but it is still not fool proof. It would take much time for a rogue affiliate to setup a bot that will sign up with different fake email IDs from different IPs and also confirm the emails by clicking on the confirmation link.

So what is the soluton.

The solution is to get affiliates to send you the traffic, convert the traffic into leads, nurture the leads, pitch your product to them, generate the sales and then reward them only for the conversions.

So we are solving two problems here:

  1. We are not expect affiliates to sell for us, we are doing the selling for them.
  2. We are not rewarding affilaites for clicks or leads. We are rewarding them only for sales and hence the possibility of fraud is reduced.

How have I implemented this system for my flagship internship program?

You can have a look at it here.

I have launched an affiliate program for my interns to promote my internship program and they will be sending traffic to their unique affiliate link – which is an application form. But I do not reward them for the applicatoins. They get a reward only when the leads convert into a student.

Once the leads convert into a student then the affiliate’s account is credited with the earnings for the referral.

We also have a 30-day hold period before releasing the earnings – just to make sure we prevent any fraudulent activity. It also helps to take care of the refunds and cancellations.

If you want to take it to the next level, you can also give an opportunity for people to create 2nd tier affiliates. Affialites referring other affiliates where the Tier 1 affiliates will earn a small percentage of the earnings generated by the Tier 2 affilaites.

I am working on an affiliate tool myself called Affiliate Today. It is in the Beta stage right now and I have got a few initial customers for it. If you want the tool so that you can generate leads from it, then let me know by replying to this email. I will see if I can onboard you for this tool.