Optimizing Google Ad Campaigns

In the previous lesson, we talked about how to set big goals for lead generation and work backward from there.

In today’s lesson, I am going to give you a small tip to optimize your Google Ads Campaigns.

In Google Ads, we usually give a lot of search keywords for which the engine can run the ads.

Let’s say we have given the following keywords in the search keywords:

– Learn Digital Marketing

– Learn Online Marketing

– Learn Internet Marketing

We can create an ad with the title “Learn Digital Marketing” and add all the keywords in the same ad, but the ad will not run at maximum efficiency.

So one of the best ways to optimize this campaign is to break the ad campaign into separate ad groups and let each ad group have its ad with a specific keyword.

Let’s say the keyword is “Learn Internet Marketing” – We can put this keyword in an ad group with phrase match and exact match and have an ad that matches with the text of this keyword.

Let me show an example (case study) of this.

In this campaign, I am promoting my Facebook Ads Mastery Course.

There are two ad groups.

  1. Main ad group where all the keywords related to the Facebook Ads are there
  2. Focused Ad Group for Increase Facebook Followers.

In the main ad group, the ad is generic and it has a lot of keywords.

In the second ad group, we have keywords only related to Increase Facebook Followers and the ad also reads the same.

Here are the keywords for the second ad group.

In the previous lesson, we talked about how to set big goals for lead generation and work backward from there.

In today’s lesson, I am going to give you a small tip to optimize your Google Ads Campaigns.

In Google Ads, we usually give a lot of search keywords for which the engine can run the ads.

Let’s say we have given the following keywords in the search keywords:

– Learn Digital Marketing

– Learn Online Marketing

– Learn Internet Marketing

We can create an ad with the title “Learn Digital Marketing” and add all the keywords in the same ad, but the ad will not run at maximum efficiency.

So one of the best ways to optimize this campaign is to break the ad campaign into separate ad groups and let each ad group have its ad with a specific keyword.

Let’s say the keyword is “Learn Internet Marketing” – We can put this keyword in an ad group with phrase match and exact match and have an ad that matches with the text of this keyword.

Let me show an example (case study) of this.

In this campaign, I am promoting my Facebook Ads Mastery Course.

There are two ad groups.

  1. Main ad group where all the keywords related to the Facebook Ads are there
  2. Focused Ad Group for Increase Facebook Followers.

In the main ad group, the ad is generic and it has a lot of keywords.

In the second ad group, we have keywords only related to Increase Facebook Followers and the ad also reads the same.

Here are the keywords for the second ad group.

You can see that in the second ad group I have added only 2 keywords and they are in phrase match and exact match only.

The ad in this ad group is reading “Increase Facebook Followers”

This way we are going to get a high CTR and high landing page conversion which will reduce our cost per lead.

Though I have only got 10 leads from this ad group (it is a recent set up), you can see that the metrics are out of the world.

The CTR is 10.22% which is more than double of the standard ad group.

The CPC is less than 2 rupees.

The cost per lead is just ₹3.59 and the landing page conversion is a whooping 52%.

Now the amount of clicks that this particular ad group and keyword will get per day will not be much but a lot of campaigns with a lot of ad groups and a lot of specific keywords paired with matching ad copies will bring in leads at a very low cost.

At scale, you can generate 1000s of leads at a cost that will be very low. And as we have already discussed in previous chapters, a low CPL is the most important factor in the success of your lead generation campaign.

Google Ads is a complex monster but with time you will be able to master it and become the king of lead generation.